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Pricing information

The following table shows the detailed charges for holding investment companies on different platforms. These include:

  • Core charges. You pay these for using the platform, even if you make no trades. Typically, these will either be based on a percentage of your assets on the platform, or a flat fee.
  • Pension charges. You will pay these in addition to the core charges if the account you hold on the platform is a pension (SIPP).
  • Ad hoc investment company transactions. These are the charges you will pay for buying or selling (“trading”) investment company shares on the platform. The more you trade, the more you pay.
  • Regular investing charge. Some platforms offer heavily discounted trading charges if you set up a regular monthly purchase. But be aware: the investment companies you are allowed to buy at these discounted rates may be limited. For example, some platforms' monthly trading plans only cover investment companies in the FTSE 350.
  • Automatic dividend reinvestment fee. Some platforms allow you to reinvest your dividends automatically rather than take the income and offer discounted trading charges for this. Others do not offer this service (indicated by “n/a”).

Where parts of the table are left blank, this indicates the platform in question does not offer the relevant service, or does not offer investment companies.

This table has been produced by the lang cat, a platform consultancy, in association with the AIC. 

Platforms Core charges Pension Ad hoc investment company transactions Regular investing charge Automatic dividend reinvestment fee Website

AJ Bell Youinvest

0.25% platform charge for non-fund investment (capped at £30 for general investment account/ISA and £100 for pension).  No additional charge £9.95 a deal, reducing to £4.95 if there were 10 or more deals in the previous month. £1.50 1% (min £1.50, max £9.95)

Alliance Trust Savings


£10 a month = £120 pa (comes with 4 free trades bundled in). Applies to each wrapper if you have both an ISA and a dealing account. £17.50 + VAT a month = £252 pa (comes with 4 free trades bundled in)

£9.99 per transaction

(Noting that you get 4 free transactions bundled in with each wrapper)

£1.50 £5

Aviva Consumer Platform 



0.10% platform charge.

Minimum of £48 pa and maximum of £1,500 pa.

Collected monthly.

£31.25 + VAT per quarter (=£150 p.a). £6 £1.00 1% (min £1, max £7.50)



Up to £250k
£250k - £1m

Charge (pa)


*Pension investment is charged at 0.30% for the first £250k rather than 0.40%. £7.50 No discount N/A

Charles Stanley Direct

There is a charge of 0.35% for investment company investment with a minimum of £24 and maximum of £240 per year. This is waived if you trade in the month.  £120 annual fee applies, which is waived if you hold a total portfolio (across all investment and wrapper types) of £30,000 or more. £11.50 No discount N/A

Close Brothers A.M. Self Directed Service 

0.25% pa  No additional charge £8.95 No discount N/A

EQ Shareview 

0.50% pa with a £24 minimum and £90 maximum for ISA.

No annual charge for dealing account.

  £12.50 £1.75 £1.75 on selected equities

Fidelity Personal Investing 


For ISA: No additional charge

0.10% dealing charge.

The service fee for ETFs and investment companies is capped at £45. Dealing accounts are not subject to this fee.

No discount N/A


Up to £7,500

Charge (pa)

0.35%(capped at £45)

Investment Companies held within a dealing account are not subject to this fee

Halifax Share Dealing 

£12.50 per year charge for ISA.

No annual charge for dealing account.


Up to £50k

Charge (pa)


£12.50 £2.00 2% (max £12.50)

Hargreaves Lansdown 

0.45% pa for investment companies (capped at £45 for ISA and £200 for SIPP with no charge for general investment account.)    No additional charge £11.95 a trade reducing to £8.95 if there were 10-19 trades in the previous month, reducing further to £5.95 if there were more than 20 trades. £1.50 1% (min £1, max £10)


£20 per annum admin fee per account.  £20 per annum admin fee. £9.90 No discount  N/A


£0 £195 annual fee £8 per trade reducing to £5 if 10+ trades were placed in the previous month. No discount N/A

Interactive Investor

Investor product - £9.99 a month with 1 free trade.

Funds fan product - £13.99 a month with 2 free fund trades.

Super investor product - £19.99 a month with 2 free trades.

£10 per month

Investor product - £7.99

Funds fan product - £3.99

Super investor product - £3.99

99p 99p


£25 one-off account opening fee for ISA and dealing account.


Up to £50k

Charge (pa)


£5 No discount 2% (max £5)




Additional custody fee of £12.50 plus £4.99 per account per quarter (offset against any trades). Dealing account is free if you hold ISA or SIPP. £118.80 pa £10.99 (£9.99 for ETFs) reducing to £5.99 if 20 trades are placed in a month (across all accounts). £1.50 £1.50

shareDeal active


£0 £118.80 pa fee applies - although this will be refunded if there is an active share dealing account linked to the pension £9.50 No discount N/A



Up to £50k
£50k - £1m

Charge (pa)


£120 pa fee applies.  £9.50 No discount N/A
Minimum charge of £30 pa. There is also an annual platform charge of £10.


£0   £7.95 No discount N/A

The Share Centre 

£57.60 charge for ISA (£4 + VAT per month).

£21.60 charge for general investment account (£1.50 + VAT per month).

£172.80 pa (£12 + VAT per month) 

Standard option - £7.50 for deals under £750, 1% above.

Frequent dealing option - a flat rate of £7.50 a trade plus £96 pa admin fee.

0.5% (min £1.00) 0.5%

Willis Owen 


Up to £50k
£50k - £100k
£100k - £250k

Charge (pa)


£132 pa fee £7.50 £1.50 £1.50 per reinvestment up to a maximum of £15 per year


£0 £118.80 pa fee applies. This will be refunded in the first year only £5.95 No discount N/A

Source: AIC/the lang cat (last update 03/05/19)

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