Learning to invest in 5 easy steps

A new guide from Janus Henderson Investors.

With interest rates on cash continuing to stay low, many savers have been struggling to find a sensible alternative, and many hundreds of millions languish in low interest rate accounts, slowly being eroded by inflation.

In 2016 Janus Henderson Investors began a 6-month long research exercise to find out why savers were so reluctant to trade the certainty of their money being eroded over time, for the possibility of enhanced returns from investing. 

The research highlighted that savers think investing is too risky, too complicated and that there is no trust in financial services companies to provide a solution. So they are choosing to leave money in savings accounts instead.

So what do those investors need to understand in order to invest their savings?

stepstoinvesting powered by the Investment Trust Team at Janus Henderson Investors, is a step-by-step guide to investing, designed from the ground up for first-time investors. It explains everything first-time investors need to understand and gives them tools and information to help them make the right decisions.

The experience is broken down into 5 easy steps:

1.            Saving & Investing

2.            Investment Risk

3.            Financial Goals

4.            Investment Options

5.            Investment Strategy

stepstoinvesting is made up of videos, case studies, blogs and tools designed to help the novice investor navigate the jargon, understand the key concepts and introduce different types of potential investment, whilst at the same time showcasing the range of 13 investment trusts managed by Janus Henderson Investors. The website will be supported by a series of events where savers can meet like-minded individuals setting out on their investment journey.

stepstoinvesting is designed to provide sufficient knowledge to enable tomorrow’s investors to take their first steps to investing.

Simon Longfellow, Head of Steps to Investing said: “Savers have been left out in the cold and suffered at the hands of both low interest rates and inflation. But making your first investment is a nerve wracking experience and many people often just give up – the whole industry speaks a language beginners just don’t understand and to them the risk of investing can often just seem like a bet on black or red.

stepstoinvesting aims to cut through the complexity.  We want to give beginners the confidence to dip their toes into the markets so they too can reap the potential benefits of long-term investment.”

For more information, please contact Sarah Gibbons-Cook at Janus Henderson Investors:  020 7818 3198 / [email protected]