Building a winning team for investors

Craig Baker of Alliance Witan explains his approach to managing the trust.

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As experienced fans and fantasy football enthusiasts well know, rarely does a single player alone dictate the outcome of a club’s season. Without a strong starting 11, and a range of talent strategically deployed across the pitch, results will struggle to be consistently positive.

The same logic applies in the world of investing, where so-called multi-manager models can be seen in action. Such structures spread investors’ money across a team of specialised stock-pickers, each with complementary skills. 

Building a cohesive team

Each individual stock-picker manages their own sleeve of the portfolio, and is an expert in their respective investment style and region – be that growth, value or emerging market equities.

The role of the (whole portfolio) manager is to then adjust team tactics in accordance with the (market) opposition – deciding which sub-portfolios should be upweighted, and when the fund should buy or sell assets as particular stock-pickers’ strategies come in and out of vogue with the direction of the markets.

Like a football manager, the portfolio manager must pay close attention to the ‘form’ of each player or stock-picker, and be ready to adjust their positions relative to the wider squad to get the best out of the talent they’re working with.

Tactical balance

Getting the right balance of relative exposure to each sub-portfolio manager is essential, just as a football manager balances the attacking flair of their forward line with the need for a solid defence and hard-working midfield to nullify their opponents’ threats.

There are times in a game when a team needs to defend deep and soak up pressure off the ball, maintaining a disciplined shape. But during more open phases of play, giving the free rein to attacking talent can produce that moment of magic which leads to a decisive goal and secures the essential three points.

So, for example, a fund’s ‘attacking’ talents may be those that are equipped to capture runaway growth in the S&P and deliver sizeable returns in a relatively short period. And this would be supported by a more defensive foundation. Such a counterbalance may well take a longer view of investment decisions and only buy companies trading on historically cheap valuations relative to earnings, in the belief they will deliver through tougher market conditions.

A squad game

What makes this structure particularly attractive is the flexibility it affords in a changing environment or if a stock picker gets injured. Certain investment styles and asset classes will come into favour as markets evolve, while the form of others will drop off or become permanently impaired.

While funds with one asset manager can of course flex in response to market headwinds or opportunities, they may struggle to adapt to a new environment. Having not just a team, but a strong bench to draw upon can be vital.

The multi-manager system can provide match-winning substitutes to slot into the team if one of the stock pickers is struggling to get into the game.

Finding the ‘comfort zone’ with investing is essential for those looking to build their portfolio. 

Craig Baker, Chair of the Alliance Witan Investment Committee and Global Chief Investment Strategist at Willis Towers Watson

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Picking the right team to support

Finding the ‘comfort zone’ with investing is essential for those looking to build their portfolio. 
The Alliance Witan multi-manager system offers expert-level global equity exposure with none of the hassle of building a bespoke portfolio of investments.

Consisting of 11 world class stock pickers, each chosen by Willis Tower Watson (WTW) using a combination of quantitative and qualitative research, this diversified high-conviction portfolio is the optimal multi-manager structure. Once picked, the instructions from us are simple: build bespoke portfolios of your best 10 to 20 ideas globally, leaving out the fillers or benchmark huggers that might be included in more diversified portfolios.

Alliance Witan is one of the largest investment trusts in the FTSE 100, and has outperformed the AIC Global sector over five years by 28% according to FE Fundinfo data (as at 14/08/25). With its low fees and highly active strategy, Alliance Witan offers a differentiated investment proposition to passive global trackers and the potential to outperform over the long term.

This all-star team is well positioned to continue challenging for the title season after season.

Craig Baker is the Chair of the Alliance Witan Investment Committee and Global Chief Investment Strategist at Willis Towers Watson.